Hello, I’m Sheila


For over 15 years as an award-winning event and product designer, humbled to have been featured on ABC Good Morning America, NBC The Today Show, People, Town and Country, and Parents magazine, my life’s passion, and work has been devoted to creating personally tailored experiences for others.
As a mother of three, wife, and homebody, I know personally the benefit of bringing the intentional design and experiences I created for my clients into my own home and family. By sharing intuitive ways to feel comfort at home, entertain, welcome guests, and care for yourself and others throughout the seasons, my mission for Northing Co. is to inspire you to do the same.
Born and raised on the Lake Michigan shore, I am constantly inspired by the natural beauty that surrounds us. I’ve found that the changing seasons inspire a natural rhythm that, like our favorite traditions, gives us something new yet familiar to look forward to.
When I’m not writing, designing, or dancing in the kitchen with our family of five, you can find me walking on the lakeshore looking for stones, hosting family and friends at home, making charcuterie while sipping on sauvignon blanc, or ambitiously trying to keep my plants alive.
Ready to Discover your intuitive style?
Let’s get started!

get to know me
five Fun Facts
- I’m an enneagram 4 with a 3 wing, and a water sign which fits my personality perfectly. Do you know yours?
- I lived and worked aboard a private yacht in the Bahamas and the Caribbean like the reality show Below Deck. This experience began my career as a professional event designer.
- I believe the most incredible opportunities and experiences come from keeping an open mind, trusting your intuition, and being vulnerable enough to succeed and fail in trying new things.
- I met and married my best friend in a little village on Lake Michigan. Every time we go back, it feels like no time has passed. We have three beautiful babes that range in age from 19 to 6 yrs. which makes parenting very exciting!
- My favorite quote is “Be what you are. Give what is yours to give. Have style. Dare.” -Stanley Kunitz.